2024 Podcast Outlook: Canada Edition
(Track 2)
The podcast industry in Canada is changing and with endless content options, publishers need to take note of dominant and growing listener trends. During this session, Oscar Sermeno, VP of Market Strategy at Triton Digital, will unpack data and learnings from Triton’s latest Canada Podcast Trends Report. The report provides unique insights into the podcast landscape from the last 12 months and shows how the industry is evolving, including consumption trends and performance by genre. Ivone Schramm, Programmatic Manager at Triton Digital, will also join and dive into advertising trends and tips for expanding to new audiences. Attendees will walk away with a better understanding of the podcast market in Canada and guidance on how to maximize advertising strategies.
BROUGHT TO YOU BY: TRITON DIGITAL