Keeping Radio Relevant for Gen Z – The BBC Radio 1 Story
(Presenter: Aled Haydn Jones) BBC Radio 1 plays the best new music across the UK and supports emerging and exciting new talent. As well as Radio 1’s Live Lounge and the world-famous Essential Mix, it’s home to some of the best British radio hosts, such as Greg James and Clara Amfo, who entertain 8 Million listeners a week on the radio. In this session, Head of Radio 1, Aled Haydn Jones, will lift the lid on how the station continues to engage with youth audiences, and how its multi-platform approach has ensured it stays relevant in the digital lives of young people.
